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Sunup Recordings is a brand new outlet headed by Marcus Eads of Topographic Maps, and his official announcement of the launch gave us a crystal clear idea of his agenda; "Please no polished material :) distorted demos welcome."
As far as this release? It rules, man.
UPDATE: I received a cryptic xerox fax earlier today that read the following --
new ball bearings from Sunup Recordings on Vimeo.